Meet Pledge

Our team of experts is here to activate people, brands, and nonprofits to change the 🌍

We’re witnessing a global recognition that our everyday actions should have impact. The moments we celebrate, culture we cultivate at work, purchases we make and so much more. We believe in a world where people and companies use actions as opportunities to do ‘good’ all around us through nonprofits changing the world.

Pledge empowers every organization to grow their business, engage their audiences, retain their customers, and increase their impact through frictionless charitable giving. Our modern fundraising platform makes it easy for any nonprofit or individual to launch seamless charitable fundraisers in minutes.

Born in Venice, we’re the leading fundraising platform unlocking new ways for brands, nonprofits and people to engage their communities virtually and IRL - locally and globally - around the causes they care about. Our team is a unique mix of experienced techies, mobile veterans, CSR leaders, philanthropists, producers, and social entrepreneurs. Our leadership team has, amongst other things, built and sold two tech startups and developed corporate giving programs for some of the most well-known tech companies today.

Pledge has processed millions of donations to 2+ million nonprofits in 90+ countries and powered fundraisers for 5,000+ mission-oriented brands, nonprofits and individuals, including Zoom, Shopify, Box, Discovery and Evite. A member of the UN Global Compact, Conscious Capitalism and Pledge 1%.

$69+ million
Raised for Nonprofits
Brand Clients
100+ million
Donors Engaged
2+ million
Nonprofits in Network

Pledge Leadership

James Citron

James Citron (LinkedIn profile)

Chief Executive Officer

James Citron is the Chief Executive Officer of Pledge and leads the strategic vision and organizational growth across the company.

James is a serial mobile and social entrepreneur committed to harnessing the power of mobile technology to create a more connected, healthy and sustainable planet. Prior to Pledge, James led Mogreet and Outspoken, two of the largest text messaging and mobile engagement companies in the United States, to acquisitions by Silver Lake and Blackstone portfolio companies, respectively. An early pioneer in the mobile video space and nicknamed the ‘Father of MMS’, James’ technology today powers over 50% of all MMS messages sent by businesses and was awarded one of the first patents in the mobile video space.

James is a frequent speaker on social enterprise, mobile technology and entrepreneurship, and enjoys mentoring aspiring entrepreneurs committed to building businesses at the intersection of profit and purpose. A graduate of Princeton University, James is personally passionate about helping to eradicate illiteracy, homelessness and hunger.

Cassie Fowler

Cassie Fowler (LinkedIn profile)

Chief Impact Officer

Cassie Fowler is Chief Impact Officer at Pledge, responsible for working with companies of all sizes to achieve business ROI and success through the integration of purpose and impact.

Prior to joining the Pledge team, Cassie spent 15 years building global programs to support international nonprofits and media networks, including Amnesty International, The Green Belt Movement International in Kenya, Al Jazeera English and Bloomberg Africa. In these roles, Cassie pioneered the first corporate giving partnerships with companies such as Google, PACT, Shaklee, and Mainichi. Working hand-in-hand with 2004 Nobel Peace Laureate Dr. Wangari Maathai of Kenya, Cassie drove the launch of the Billion Tree Campaign in 2006 in partnership with the United Nations, which has planted 15B+ trees to date.

Cassie is a graduate of University of California, San Diego and a guest lecturer at USC’s Marshall School of Business. She serves on the board of Conscious Capitalism’s Los Angeles Chapter, and is the founder of the Ambassadorial Leadership Council for the World Is Just A Book Away. As an advocate of the role brands play in sustainable development, Cassie is passionate about leveraging disruptive technologies to drive scalable social & environmental impact across the world.

Paul Forsyth

Paul Forsyth (LinkedIn profile)

Chief Technology Officer

Paul Forsyth is the Chief Technology Officer of Pledge and is responsible for engineering, product, security, and integrations with third-party platforms.

Paul has over 15 years of experience building highly-scalable platforms with core expertise in video, messaging, and payments. Prior to joining Pledge, Paul was part of James’ engineering and leadership team at his last two companies, starting as a Senior Software Engineer, then Director of Engineering, and now CTO. Earlier in his career, he worked for, where he designed and implemented search engines for their highly trafficked job search, and went on to become a Technical Lead for Monster.

A leading expert in mobile-first user experience and mobile optimization of platforms, Paul now leads a team of developers at Pledge to bridge the worlds of mobile with modern corporate giving programs. As the architect of Pledge's SaaS platform to power purpose and social impact for businesses of all sizes, Paul drives the technology vision to support the company's innovation and impact strategies.

Paul earned a Bachelor of Science in Mathematics, and is passionate about expanding access to clean water for communities around the world.

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