Case Studies

In response to the 2023 Maui & Hawai'i wildfires, CNN Impact Your World partnered with Pledge to launch a disaster relief fundraiser supporting nonprofit organizations on the ground. Within days, the campaign raised over $2.2M, with Pledge being one of the first platforms to send funds directly to nonprofits providing relief efforts. Through QR codes, text-to-donate, and online donation forms across CNN's broadcasts, articles, and social media, viewers were able to donate easily. The program ultimately supported 21 nonprofits, delivering critical aid where it was needed most.

Price.com has revolutionized the way shoppers contribute to charitable causes through its partnership with Pledge. By leveraging cashback rewards from over 100,000 stores, including major retailers like Nike, Saks Fifth Avenue, Uber, and Target, Price.com is turning everyday savings into impactful donations. This innovative collaboration allows users to easily direct their cashback rewards to nonprofits, seamlessly integrating philanthropy into their shopping experience and amplifying the power of their purchases.

Blueland, a leading eco-friendly household brand, has successfully raised over $300k+ for multiple nonprofits using Pledge's Give & Grow Shopify app. Through seamless "Donate at Checkout" capabilities, Blueland empowers customers to support meaningful causes, demonstrating how sustainability and social responsibility can drive both impact and business success.

Meetup, the people platform where interests become friendships, has transformed how community organizers fund their events through a partnership with Pledge. With Meetup's seamless group fundraising feature, organizers can effortlessly raise funds directly from their members. This not only helps ease the financial burden of building vibrant communities but also strengthens connections and enhances group engagement.

The United Nations Women’s Peace and Humanitarian Fund (WPHF) hosted its inaugural black-tie gala, "Portraits of Strength and Resilience," on September 30, 2023, at The Lot Studios in Los Angeles. WPHF Global Advocate Kristen Bell was honored with the WPHF's inaugural Vision for Peace Award, recognizing her advocacy work. The event highlighted the extraordinary efforts of women nonprofit leaders confronting some of the world’s most formidable challenges. With the help of Pledge’s Live Event Display, the gala raised over $60,000 in just two minutes, turning the evening into a powerful showcase of collective generosity.

Willow is the only leading pump brand founded and based in the U.S., with a team built of moms, building for moms. Since creating the first fully wearable pump, Willow continues to innovate in ways that always put moms first - helping them extend their breastfeeding journey with more freedom and less compromise. By taking a stand and launching a partnership with Chamber of Mothers, Willow demonstrates the critical importance of leading with company values and inviting their community to make a bigger impact, together.

Legacy is an online memorial and obituary site dedicated to helping people honor their loved ones' lives. For more than 20 years, Legacy has partnered with local newspapers and funeral homes across the U.S. to create a space where life stories live on. Often an important part of their stories are the local charities and causes supported throughout their lives. Our partnership makes donations in their honor possible, and enables anyone to support the charities where people gave from the heart to serve their local communities. Together, Legacy and Pledge provide an opportunity to create a life legacy of generosity.

At a time of desperation when the U.S. announced their pending withdrawal from Afghanistan, a small group of campaign organizers discovered Pledge's fundraising platform as the solution they needed to raise funds quickly form their global network. This was the only known successful aircraft evacuation campaign from Afghanistan which saved thousands of lives.

Turn Up! Fight Hunger is a partnership between No Kid Hungry and Warner Bros. Discovery, with donations powered by Pledge, to help kids living with hunger in the U.S. Since its launch in 2019, it has already helped No Kid Hungry connect kids to more than 1.4 billion meals. This movement reaches audiences through Warner Bros. Discovery's beloved brands like Food Network, HGTV, TLC, Investigation Discovery and more, providing tools that enable consumers to Turn Up and fight hunger through donations powered by Pledge, activism, and a set of advocacy tools to give kids access to the food they need now and effect policy change for generations.

Ariana Grande launched a fundraiser campaign on Transgender Day of Visibility 2022 to support nonprofits providing direct services and advocating for the rights of trans youth. She announced the campaign on Instagram and committed to matching all funds raised up to $1.5 million. In partnership with her team, we created the Protect & Defend Trans Youth Fund consisting of 18 organizations hand-selected by Ariana Grande and powered her campaign that mobilized her global audience to join her in this mission.

Rhode is a skincare brand launched by Hailey Rhode Bieber in 2022, pioneering a new philosophy in accessible & high-quality skincare. The brand is built on three core pillars: women's health now, guaranteed income for moms, and the future of work. Rhode aims to lift up organizations that dismantle some of the barriers that all women face every day - including non-binary, trans, non-cis, and all women-identified persons - and support them in the pursuit of their long-term goals.

Organic baby food and kids snack brand Once Upon A Farm is on a mission to provide one million nutritious meals to kids in food insecure communities by 2024 through Save the Children - and partnered with Pledge to engage their customers nationwide to make it happen.