How to Save Lives by Eating Chocolate (Seriously)!

December 21, 2018

**Disclaimer: This post is reflective of our company while under the name Pledgeling and the listed information may be outdated. Please refer to our main company website on Pledge for current information and resources.**

Seriously? I can eat chocolate (honey, almonds, cherries) AND SAVE LIVES?!

Hey, sign me up – I’m ready to go on the front line! How is this fantastic scenario possible, you ask? Well, it’s all thanks to a little company called This Bar Saves Lives. What a concept! They make “ridiculously delicious snack bars”, but as they like to point out, they are not really a “snack bar company”, they are a “saving lives” company. And if you’d like to help save lives with them, all you have to do is buy a bar and EAT IT! That’s how simple it is. One for one. Every time you buy a bar, it sends life-saving food in the form of a Ready To Use Therapeutic Food (RUTF). RUTF is a packet filled with nutritious peanut paste that treats acute malnutrition and is distributed by facilitators like Action Against Hunger and Second Mile Haiti, who deliver the RUTF to children in some of the hardest to reach places in the world. 150 RUTF packets are typically equal to 1 child saved. By January 2019, people like you will have helped to send more than 10M packets, saving over 66,000 children. Click HERE and watch the number grow, one bar at a time!

When I started writing this blog, I was 21 hours into a 48-hour fast. I was getting to know all about the wonderful and generous founders of TBSL (Kristen Bell, Ryan Devlin, Todd Grinnell and Ravi Patel) and how they came to create all those yummy, life-saving bars - Find your fav HERE. Suddenly, my empty, fasting tummy began to growl and gurgle. I thought, “uh oh - tasty non-GMO, gluten-free, kosher snack bars - not a good topic for hungry me to be researching right now!” And then the irony hit me. Here I was, sitting in a house full of good, nutritious food that I was consciously choosing to abstain from eating while reading about millions of children who were suffering from malnutrition because the only choice they could make was to eat nothing… because they had nothing to eat. That. Hit. Me. Hard.

Most of us have a choice. With that choice, we can choose to support a company that just makes profits, hand over fist, or we can choose one that GIVES BACK. We can choose one that SAVES LIVES. I know which choice I will be making from here on out, and I’m choosing the Madagascar Vanilla Almond & Honey (after I break my fast, of course!). But seriously, just by subscribing for snacks for one year, you will provide a full treatment of life-saving nutritious aid to a child in need. Now that’s a good choice!

This Bar Saves Lives is an incredible company whose core is GIVING which is aligned with the heart and soul of Pledgeling and we couldn't be more proud to help TBSL share the impact of their chocolate-coated life-saving love around the world. With the combination of Pledgeling's mobile messaging platform and donations integration in their online checkout flow, we have allowed them to do just that. We have also helped them to gain deeper insights about their customers’ needs based on access to exciting new data. You can check out one of their mobile campaigns for new customers with a discount code and impact update: Text TBSL to the number 707070.

Pledgeling is committed to the passion of purpose and helping companies big and small simply and easily give back while growing their business. Download the award-winning GIVE & GROW app for Shopify HERE and get started today, or contact us to talk about how we can help your business grow through giving - while changing the world!