Making it Look Easy: How Illumindol Gives Back

February 8, 2019

Disclaimer: This post is reflective of our company while under the name Pledgeling and the listed information may be outdated. Please refer to our main company website on Pledge for current information and resources.

Giving back is always a great idea, but it can be hard to put the rubber to the road. Or, more likely, the idea of giving seems harder than the reality of giving.

Incorporating your brand with a mission through donations technology is a lot easier than you'd think. Pledgeling has options that will have your donations platform up and running in no time at all. Even larger-scale efforts can be seamless and enjoyable.

Not convinced? Here's an example of one of our Shopify eCommerce partners who makes linking brand and mission look easy:


Illumindol is a company that takes a satirical approach to glass prayer candles. Typically depicting the Virgin Mary or Jesus, Ilumindol gives you the chance to own prayer candles with the likeness of Beyonce, Bill Murray, and more. You might even fancy using your own face or someone else that you know.

The company gives 10 percent of all sales to a choice of charities. Gavin, Owner/Operator of Austin, TX based Illumidol shared that "We've been very excited with our small success, so it seemed right to share and help others. Also, given our candles are reminiscent of religious candles we wanted to "Tithe" and give back to worthy non-profits".

You may think they had to go through a gauntlet of technology, legalities, and stressors to achieve this, but that wasn't the case.

As a Shopify store, Illumindol uses Pledgeling's Give & Grow feature to incorporate donations into their online business. How long does it take to set up? Around 5-10 minutes. Download the app here and join the over 3,000 stores who have taken the #PledgeToDoGood.

Why It's Important to Give Back

In a 2017 Cone Communications study, 52% of consumers said they had purchased a product or service because a company supported an issue that they cared about.

50% said they had boycotted a company after learning that it behaved irresponsibly. The point is customers respond when a company supports what they care about and they shun brands that are at odds with their values.

Finding the groups, causes, and organizations that resonate with your brand and your customers is the first step. For Gavin and the team at Illuminidol they chose 4 causes for various reasons. "We are a local Austin business and pet lovers, so Pets Alive was an easy choice for us. Together We Rise and RAICES are two causes we feel strongly about. C.H.A.R.G.E has affected my family personally, so we wanted to help."

If you're not sure of brands that work to benefit you and yours, browse the hundreds of thousands of causes that Pledgeling has partnered with.

After that, let us help you with the fine details. Pledgeling can help with whatever goal you're looking for, whether it's a straight-forward effort like Illumindol's, or a large scale mobile engagement platform.

Contact us when you're ready to grow through giving.

In the meantime, stop on by Illuminidol and purchase an Austin Original, American Made, Celebrity or Customer Candle and help give back to 4 great causes!