Parties with a Purpose: $20MM+ Donations Raised Through Evite x Pledgeling Partnership!

July 29, 2020

Disclaimer: This post is reflective of our company while under the name Pledgeling and the listed information may be outdated. Please refer to our main company website on Pledge for current information and resources.

This is a guest post by our Chief Impact Officer Cassie Fowler.

To honor my twins’ first birthday this month, we asked for donations to a nonprofit close to our hearts in lieu of gifts. This longstanding tradition in our family now extends to them, as a special way to give back to the world and honor their shared birthday each year. I look forward to the year when they each embrace this tradition as theirs, pick a cause they care about and give back in ways that fulfill their hearts, too!

This tradition also extends to millions of other families and individuals around the world. Increasingly, we see celebrities and people of all ages celebrate their birthdays by requesting donations to causes they care about. Whether they’re virtual or in-person birthday celebrations, more & more people are partying with a purpose.

Our company, Pledgeling, is a trusted partner of Evite, the world’s leading online invitation company, to enable events of ALL types to raise charitable donations - from birthdays to baby showers, weddings & more.

Today, thanks to 100,000+ event hosts and their guests, Evite is celebrating $20 MILLION in donations raised for thousands of nonprofits around the world!

Here is a snapshot of the impact their donations have facilitated to-date:

27,592 trees planted, sequestering 1.3MM lbs of carbon per year, via One Tree Planted.

545,545 meals provided to food-insecure families via Feeding America’s network of local food banks.

Birthday parties for 3,000 children experiencing homelessness in Los Angeles via Worthy of Love.

$1.8+ million to medical causes, with top donations to St. Jude Children's Research Hospital ($661K+), American Cancer Society ($257K+) and the Alzheimer's Association ($180K+)

And so much more.

Through Evite Donations, powered by Pledgeling, guests can donate directly through Evite invitations without ever leaving the site - and 100% of proceeds go directly to the hosts’ chosen nonprofits. Hosts can choose from 2MM+ nonprofits in Pledgeling’s database, or raise money through a personal cause crowdfunding campaign.

On the backend, Pledgeling handles all of the heavy lifting to ensure the Evite experience is seamless and frictionless. We issue immediate donation receipts to donors for tax-deductible purposes, disburse all donations to the nonprofits and recipients, provide analytics to demonstrate business results as well as social impact, and translate donations into quantifiable impact metrics to connect more deeply with donors.

Thanks to Evite’s commitment to purpose and impact, every event - virtual and in-person - has become an opportunity to give back.

This level of impact is at your fingertips through a partnership with Pledgeling. If you are looking to integrate corporate giving into your brand or business model, contact our team at I look forward to the impact that we can achieve together.

Congratulations to our partner Evite, and here’s to the next $20MM together!