Legacy.com Offers Donations in Memoriam

Donations Raised
Charities Supported


Legacy is an online memorial and obituary site dedicated to helping people honor their loved ones' lives. For more than 20 years, Legacy has partnered with local newspapers and funeral homes across the U.S. to create a space where life stories live on. Often an important part of their stories are the local charities and causes supported throughout their lives. Our partnership makes donations in their honor possible, and enables anyone to support the charities where people gave from the heart to serve their local communities. Together, Legacy and Pledge provide an opportunity to create a life legacy of generosity.

The Challenge

With 40 million monthly readers and as the leader of online obituaries, Legacy wanted to offer families and friends who've lost someone the ability to make charitable donations in their honor to the causes that meant the most to them. A variety of causes - from cancer research to local animal shelters to veteran support - can personally impact one's life in meaningful ways. It was important to Legacy to find a solution that provided access to charities at local, national, and global levels.

The Solution

Donation Form APIs

In partnering with Pledge, Legacy now offers every visitor the ability to access & support verified charities in Pledge's database of over 2 million organizations. Users are able to search for a charity by name and make a donation in a loved one's honor, all directly within their site so that a user never has to leave the Legacy experience. Legacy partnered with Pledge to integrate the Charity Search and custom Donation API to enable visitors to make a donation in addition to flowers or other gifts through their online obituary and within Legacy's network of 900+ newspaper partners across the U.S. Now, anyone can support the charities that were close to loved ones' hearts and communities.

Bryan Schubert, Vice President of Ecommerce

As the leading publisher of digital obituaries, we are in a very unique position to use our platform to make the world a better place for future generations. Our partnership with Pledge enables our users to honor the legacy of their loved ones in a truly meaningful way by giving to organizations both big and small.