From Our CEO: Introducing Our New Brand & Mission

March 10, 2021

Over the past year, in spite of the tragedies and challenges of the pandemic, we have witnessed the incredible creativity, hope, and generosity of individuals who have worked to uplift their families, friends, and communities. Millions of people have found new ways to live, work, and support one another. And, we have invented new ways to power simple, frictionless fundraising for 2+ million nonprofits at a time when their constituencies need them more than ever and traditional fundraising avenues have been closed off.

In the last several months, we:

After reflecting upon the growth that we’ve achieved and the impact that we’ve facilitated, it became apparent that we have evolved and so should our name and mission.

As we enter this next phase of growth, I’m thrilled to introduce our new name, brand, and mission.

Pledgeling is now officially, Pledge. Our mission is to power generosity.

What will you pledge to today?

Please join us in the #pledgetodogood.

James Citron, CEO of Pledge