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Your donation form should fit the moment 💜
Not every donor arrives at your donation page in the same way.
Someone discovering your nonprofit for the first time may want to understand your mission before making a donations. Someone scanning a QR code at an event may already be inspired and ready to donate right now.
So why should they have the exact same experience?
Pledge’s Guided and Express donation forms give nonprofits more flexibility to create a giving experience that matches the way their supporters are showing up.
Both are designed to make online giving simple, mobile-friendly, and flexible. The difference is how they guide donors through the journey.
Here’s how to choose the right donation form for your campaign.
🧭 Guided: We’ll guide you through it
The Guided donation form is designed for campaigns where storytelling, customization, and donor connection are part of the experience.
Instead of putting everything on one screen, Guided takes donors through their gift one step at a time:
Amount ➡️ Payment ➡️ Details ➡️ Done
Along the way, nonprofits can use their donation page to share impact, reinforce their mission, and create a more thoughtful giving experience.
Guided is a great fit for:
💜 First-time donors who may want a little more context before giving
📖 Story-driven campaigns where your mission and impact are central to the ask
🌱 Recurring giving campaigns that want to introduce monthly support as part of the donor journey
🎯 Major campaigns where customization and branded storytelling matter
🏡 Nonprofit donation pages where you want the giving experience to feel like an extension of your organization
The goal isn't to add more steps for the sake of it. It's to create a donation experience that gives supporters the information and context they need while keeping them moving toward their gift.
⚡ Express: Give in just a few clicks
Sometimes, donors don't need more information.
They've already seen your campaign. They've heard the story. They're watching your event. They've scanned your QR code.
They're ready to give. That's where Express donation forms come in.
Express keeps the experience as streamlined as possible, putting the essentials front and center so donors can choose their amount, frequency, and payment method from one screen.
Express is a great fit for:
📱 Mobile fundraising where speed matters
📲 QR code campaigns where donors are giving from their phones
💬 Text-to-Donate campaigns where supporters are already motivated to act
🎤 Live events and urgent appeals where the giving moment is happening right now
🔗 Social media campaigns where you want to move supporters from your post to donation as quickly as possible
The fewer distractions between inspiration and action, the easier it is for a donor to complete their gift.
So, which donation form should you use?
Think about where your donor is and what they already know.
🧭 Guided
Story-driven
Focused on donor education
Built around recurring giving
Designed for first-time supporters
⚡ Express
An event or live appeal
Using QR codes
Using Text-to-Donate
Primarily mobile
Time-sensitive or urgent
And remember, you're not locked into one forever.
Pledge lets you switch between Guided and Express without changing your underlying setup, payment methods, branding, integrations, reporting, or fundraising features. That means you can choose the donor journey that makes the most sense for each campaign.
💡 The real goal? Less friction, more giving.
A great donation form shouldn't make donors work harder than they need to.
When someone feels inspired to give, the experience that follows matters. A confusing donation page, limited payment options, or unnecessary friction can turn a moment of generosity into a moment of hesitation.
That's why Pledge donation forms are designed around a simple question:
Does this help more donors finish their gift?
Pledge donation forms offer a mobile-first experience with multiple ways to give, including cards, digital wallets, bank payments, crypto, stock, DAFs, and more.
Whether you're looking for the fastest possible checkout or a more thoughtful, story-driven journey, you can build a donation experience around the way your supporters actually give.
💜 One platform. Two donor journeys.
Guided gives donors more context, more storytelling, and a more personalized journey.
Express gives donors a faster path from inspiration to impact.
Both give nonprofits access to the same core Pledge fundraising features, payment methods, branding, reporting, and integrations. So instead of asking your donors to adapt to your donation form, build the donation experience around them.
Because giving shouldn't be complicated. It should feel natural, intuitive, and easy. Ready to create a donation form your supporters will love?
Explore Pledge's donation forms and choose the experience that fits your next campaign.
👉 Build your Pledge donation form and start fundraising
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👉 Find a cause that inspires you