Mobile Drives Huge Engagement at Cause Marketing Forum

June 9, 2016

Pledgeling was a sponsor at last week’s Cause Marketing Forum, which brings together brands and nonprofits to find ways to build a better world and a better bottom line. Pledgeling had the opportunity to showcase how to incorporate technology into a cause campaign by designing a mobile experience using "Pledge to donate" via text messaging. We asked the conference attendees to join us for "Say Something Nice Day" on June 1st. Everyone was invited to text in a keyword and get a link to a simple mobile donation form, and Pledgeling would make a donation to a variety of cause impacts.

Mobile Giving

The campaign was a success with 45% audience participation, an 87% click through rate and 92% of participants making a pledge! Here’s a breakdown of the pledges:

Pledges Cause Partner
52 Personally chosen causes *See list below
42 Care for a rescue puppy Best Friends Animal Society for their work in providing no kill shelters
29 Feed a child Feeding America for being a leader in the fight against US childhood hunger
28 Give clean water International Medical Corps for their work in providing clean water, hygiene and sanitation programs
15 Give health care Trek Medics International for their work in using technology to improve emergency medical systems
10 Plant a tree Trees.Org for being a leader in planting trees to build stronger communities
8 Provide bed nets Against Malaria Foundation for their work to fight malaria in the hardest hit places
Of the 52 personally selected causes, 39 individual organizations were selected. Here’s a breakdown:
# of Attendees Selecting Organization Name
3 American Red Cross
3 Nationwide Children's Hospital
3 Operation Warm
3 Save the Children
2 Action for Healthy Kids
2 Children's Miracle Network
2 Give Kids The World
2 National Park Foundation
1 Alex's Lemonade Stand Foundation
1 Alzheimer's Association
1 American Cancer Society
1 American Diabetes Association
1 American Heart Association
1 ASPCA-Society for Prevention of Cruelty to Animals
1 Autism Speaks
1 Boys & Girls Clubs of America
1 City Year
1 CureSearch for Children's Cancer
1 Feed The Children
1 Fisher House Foundation
1 Giving Children Hope
1 Guide Dogs For The Blind
1 Habitat for Humanity International
1 Heifer Project International
1 Make-A-Wish Foundation of America
1 Mental Health Association in Louisiana
1 Mercy Corps
1 Muscular Dystrophy Association
1 Operation Homefront
1 Partnership for a Drug Free America
1 Raising a Reader
1 Soles 4 Souls
1 Surf for Life
1 The Trevor Project
1 US Association for UNHCR
1 Wilderness Society
1 YMCA of the US
1 Young Life
Thank you to everyone who joined together to do something nice!

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