Donations by Pledge Zoom App: New Features & New Ways to Fundraise

July 12, 2022

We're thrilled to announce that fundraising for your cause through Zoom just got a whole lot easier thanks to the Donations by Pledge Zoom app!

Since the beginning of the pandemic, virtual events have seen an ongoing rise in popularity. According to the 2021 Charitable Giving Report, online giving has increased by 42% since 2019. Virtual events come with the incredible benefits of connecting with donors no matter where they live in a way that is personal and fun, all while creating a positive impact. The Donations by Pledge App on Zoom, allows you to create a fundraiser directly within the video conferencing platform, with the ability to add a customizable virtual background for donors, set a goal, show donations in real-time on the host screen, and create a customizable text-to-donate keyword, all without ever leaving Zoom.

The best part? It’s now available in both Zoom Meetings and Webinars, providing you with even more flexibility and ways to make a difference virtually.

To help get you started, here are a few unique ideas to make an impact during your next virtual event:

1. Turn Any Music Concert Into an Impactful One 🎤

Picture this: musicians using their talents to support a cause! A dream, right? Our donation app for Zoom makes it possible for concerts to reach beyond the stage while supporting a cause. Invite musicians to play music during the virtual event or see if they’ll include a special “acoustic set” of their popular songs so this event feels exclusive. Display your customizable text-to-donate keyword and goal throughout the show with our new real-time donation feed and take a moment between songs to engage the audience while sharing why you so passionately care about the cause!

2. Your Next Fundraising Gala, With a Twist 💜

Host your next gala night virtually by attracting a wider donor audience, reaching people miles away, and amplifying your impact on a larger scale than ever before. By using the Donations by Pledge app in Zoom, you can thank your donors with “I donated” customized Zoom backgrounds and use the platform to share videos and impactful stories while displaying your fundraiser’s goal! Pledge also tracks your impact and donations list through your Impact Hub, making donors' follow-up simple for you.

3. Celebrate Another Trip Around the Sun With a Birthday Fundraiser! 🎂

This year in lieu of gifts we encourage you to gather all your loved ones in one place to support a cause you feel passionate about! Share with them a special part of you, the “why” behind your favorite cause or causes, and mobilize them to give by using the simple Donations by Pledge features on Zoom. And through Zoom’s new Guest Mode, attendees will be able to donate directly on Zoom without having to download the app.

4. Host a Virtual Watch Party 🍿

Take summer movie nights to a new level! Choose a movie that supports the mission of your nonprofit, create custom backgrounds, share some videos related to the cause, along with partner advertisements in the "trailers" section, and check snack delivery options. Throughout the film, create reminders for the many opportunities to donate, and don't forget to display your goal to create higher momentum!

5. Workshops & DIY Classes for Impact 🎨

Host any workshop class - whether it’s arts and crafts, yoga, cooking, or a motivational type, you can now turn any learning and unwinding experience into impact! Choose your favorite nonprofits, create a custom Zoom background, and engage your audience with not only the power of investing in oneself through meaningful creative time, but also making giving possible too.

We hope these ideas sparked something creative & inspiring in you for your next virtual event. To learn more about our Donations by Pledge app for Zoom and to download, visit here.