Case Studies

The Tigray Development Association in North America (TDA) has leveraged Pledge's platform to raise over $518,000 from 1,372 donations to support urgent humanitarian efforts in the Tigray Region in Ethiopia. Amidst one of the world's most devastating crises, these funds have been essential for providing relief to those facing famine, displacement, and violence. TDA's use of Pledge’s fundraiser pages and text-to-donate campaigns have allowed them to streamline donations while maximizing impact—saving more than $6,000 in credit card fees due to Pledge’s pioneering commitment to #FreeTheFee.

In response to the 2023 Maui & Hawai'i wildfires, CNN Impact Your World partnered with Pledge to launch a disaster relief fundraiser supporting nonprofit organizations on the ground. Within days, the campaign raised over $2.2M, with Pledge being one of the first platforms to send funds directly to nonprofits providing relief efforts. Through QR codes, text-to-donate, and online donation forms across CNN's broadcasts, articles, and social media, viewers were able to donate easily. The program ultimately supported 21 nonprofits, delivering critical aid where it was needed most.

As 'Barbie: The Movie' captivated audiences worldwide, it sought to extend its message of empowerment beyond the screen. By partnering with Pledge, 'Barbie: The Movie' launched a global fundraising campaign to support Save the Children's girls' empowerment programs. The campaign focused on closing the "Dream Gap"—the barriers that prevent young girls from reaching their full potential. Through this initiative, the movie’s audience helped raise over $1.5M, directly benefiting girls around the world.

Miry’s List is a nonprofit organization dedicated to welcoming and supporting refugee families resettling in the United States. Their mission focuses on providing immediate relief and long-term support to help families transition successfully into their new lives. As with most nonprofits, fundraising is a critical element of their work, allowing them to expand services, assist more families, and fulfill their mission. Prior to Pledge, Miry’s List used Classy, a popular fundraising platform, to collect donations. While Classy offers strong tools and features to help manage campaigns, it comes at a high cost—namely, transaction fees, credit card processing fees, and a annual software license fee. These fees were eating into the funds that could have otherwise gone directly to refugee support programs.

At a time of desperation when the U.S. announced their pending withdrawal from Afghanistan, a small group of campaign organizers discovered Pledge's fundraising platform as the solution they needed to raise funds quickly form their global network. This was the only known successful aircraft evacuation campaign from Afghanistan which saved thousands of lives.

Ariana Grande launched a fundraiser campaign on Transgender Day of Visibility 2022 to support nonprofits providing direct services and advocating for the rights of trans youth. She announced the campaign on Instagram and committed to matching all funds raised up to $1.5 million. In partnership with her team, we created the Protect & Defend Trans Youth Fund consisting of 18 organizations hand-selected by Ariana Grande and powered her campaign that mobilized her global audience to join her in this mission.