Case Studies

In response to the 2023 Maui & Hawai'i wildfires, CNN Impact Your World partnered with Pledge to launch a disaster relief fundraiser supporting nonprofit organizations on the ground. Within days, the campaign raised over $2.2M, with Pledge being one of the first platforms to send funds directly to nonprofits providing relief efforts. Through QR codes, text-to-donate, and online donation forms across CNN's broadcasts, articles, and social media, viewers were able to donate easily. The program ultimately supported 21 nonprofits, delivering critical aid where it was needed most.

The United Nations Women’s Peace and Humanitarian Fund (WPHF) hosted its inaugural black-tie gala, "Portraits of Strength and Resilience," on September 30, 2023, at The Lot Studios in Los Angeles. WPHF Global Advocate Kristen Bell was honored with the WPHF's inaugural Vision for Peace Award, recognizing her advocacy work. The event highlighted the extraordinary efforts of women nonprofit leaders confronting some of the world’s most formidable challenges. With the help of Pledge’s Live Event Display, the gala raised over $60,000 in just two minutes, turning the evening into a powerful showcase of collective generosity.

Willow is the only leading pump brand founded and based in the U.S., with a team built of moms, building for moms. Since creating the first fully wearable pump, Willow continues to innovate in ways that always put moms first - helping them extend their breastfeeding journey with more freedom and less compromise. By taking a stand and launching a partnership with Chamber of Mothers, Willow demonstrates the critical importance of leading with company values and inviting their community to make a bigger impact, together.

At a time of desperation when the U.S. announced their pending withdrawal from Afghanistan, a small group of campaign organizers discovered Pledge's fundraising platform as the solution they needed to raise funds quickly form their global network. This was the only known successful aircraft evacuation campaign from Afghanistan which saved thousands of lives.

Turn Up! Fight Hunger is a partnership between No Kid Hungry and Warner Bros. Discovery, with donations powered by Pledge, to help kids living with hunger in the U.S. Since its launch in 2019, it has already helped No Kid Hungry connect kids to more than 1.4 billion meals. This movement reaches audiences through Warner Bros. Discovery's beloved brands like Food Network, HGTV, TLC, Investigation Discovery and more, providing tools that enable consumers to Turn Up and fight hunger through donations powered by Pledge, activism, and a set of advocacy tools to give kids access to the food they need now and effect policy change for generations.

Ariana Grande launched a fundraiser campaign on Transgender Day of Visibility 2022 to support nonprofits providing direct services and advocating for the rights of trans youth. She announced the campaign on Instagram and committed to matching all funds raised up to $1.5 million. In partnership with her team, we created the Protect & Defend Trans Youth Fund consisting of 18 organizations hand-selected by Ariana Grande and powered her campaign that mobilized her global audience to join her in this mission.